A new Beginning
Why I chose to close Attune Collective Salon & Spa
Hi friends,
If you’ve been part of the Attune community, first—thank you. Your support over the years has meant the world to me. I wanted to take a moment to share a bit more about a transition that’s close to my heart.
You may have already heard that I’ve closed Attune Collective Salon & Spa and am now working solo under Attune Beauty, based inside Mauve Collective on 6th Ave. This decision was not made lightly, but it was made with clarity, love, and intention.
The truth is, business ownership and leadership are two full-time jobs—and trying to do both while raising a young family stretched me beyond my capacity. I found myself constantly having to choose between showing up fully for my team and showing up fully for my family. And ultimately, I had to get real with myself: there’s only one of me.
In this season of life, my heart knows what matters most. And while stepping back from running a full salon team was bittersweet, I feel peace and excitement stepping into a slower, more intentional version of this work I love. Attune Beauty is the evolution of everything I’ve built—simplified, soulful, and aligned with my values.
I’m still here, seeing clients (and accepting new ones!), and offering the same thoughtful, personalized experience in a beautiful new space. And if you were connected to one of our former stylists, please don’t hesitate to reach out—I’d love to help you get back in touch.
If you’d like to read more about this transition, I’ve shared the full story here.
Thank you for being a part of this journey with me. I’m beyond grateful and can’t wait to welcome you into this next chapter.
With so much love,
Holly Anderson
Attune Beauty